Clarks x Colors
Clarks AW19 Alexander Skarsgård and Freida Pinto
OVERVIEW
For its Autumn/Winter 2019 campaign, Clarks launched a sophisticated and stylish campaign featuring Alexander Skarsgård and Freida Pinto. The campaign, which highlighted the brand’s commitment to merging comfort with style, was shot in iconic locations, Stockholm and London. It showcased key styles such as the Desert Boot, Clarkdale Arlo, and Pure Viola. The goal was to connect with style-conscious consumers who value both aesthetics and comfort, positioning Clarks as the go-to brand for fashionable and comfortable footwear. The campaign’s narrative focused on authenticity and versatility, aligning with the personal styles of Skarsgård and Pinto.
CONTINUED
To maximize the campaign’s impact, partnering with Meta Creative Shop, YouTube Ignition Labs, and Omnicom Media Group. Meta Creative Shop crafted engaging digital content for social media platforms, enhancing the campaign’s reach and engagement. YouTube Ignition Labs developed captivating video content, leveraging visual storytelling to attract a broader audience. Togther with Omnicom Media Group we strategically managed media buying and placement, ensuring maximum visibility and impact across various channels.
further
The collaboration with industry-leading partners and the strategic use of digital content and media placement allowed Clarks to effectively engage its target audience. The campaign successfully highlighted the brand’s key attributes, blending modern style with timeless comfort, and established a strong connection with consumers seeking both fashion and functionality in their footwear. Through this multifaceted approach, Clarks reinforced its position as a leader in stylish, comfortable footwear, achieving significant engagement and brand loyalty.
