Inside Out Living
My Piece of Eden
BRIEF
At Inside Out Living we wanted to grow brand affinity with our new strategic audiences, in particular the style led millennial female segment. We needed a campaign that could bring to life the brand’s purpose and emotively connect with our audience, that reflected Inside Out Living’s ethos of supporting those in the pursuit of tranquil outdoor living.
IDEA
Focusing on our targets audiences passions we centred our campaign around Smutronstalle. A hidden secret, place with sentimental and personal value that is derived from the Swedish word. Though an emotive film we would showcase the IO women’s piece of Eden, with the aim of empowering our audience to create their own special place.
CAMPAIGN
We created an emotive film following the daily journey of our target audience with our summer range as the focal point of the campaign media.
The campaign was delivered to our audience through a range of digital video media across paid social & paid video, supported by online look book to shop and browse the summer collection.
