Clarks Originals x Patta
Clarks Originals x Patta
OVERVIEW
The Clarks Originals x Patta collaboration blended heritage footwear with streetwear culture. The performance marketing strategy leveraged paid social on Instagram, Facebook, and TikTok to target fashion-forward audiences with engaging content, showcasing the collection’s exclusivity and design. Complementing digital efforts, out-of-home (OOH) media will feature high-visibility placements in urban areas to build buzz and drive both online traffic and in-store visits. This integrated approach ensures maximum visibility, driving awareness and conversions for the Clarks Originals x Patta collaboration.
CONTINUED
The Desert Trek shoe, a Clarks Originals classic, takes center stage in the Clarks x Patta campaign. Celebrating its deep-rooted connection to Jamaican culture, the campaign highlights the shoe’s iconic design, favored by Jamaican communities for decades, blending timeless style with the island’s rich cultural influence.
Creative
The creative highlights bold visuals, blending Desert Trek’s timeless design with vibrant Jamaican cultural elements, using storytelling to celebrate heritage and streetwear appeal across all platforms.
