Smuge
Brand Launch
CONCEPT BRIEF
Smuge believes in providing a straightforward alternative to everyday face wipes, offering a sustainable option for young people to incorporate into their skincare routines, while being kind to both their skin and the environment. The journey began with a vision to create a user-friendly e-commerce platform that not only showcases our brand’s values but also engages our audience in a fun and enjoyable manner. We set out with a mission to put presence on the brand from the get-go through development of an e-commerce store, growth of an instagram following to captivating multi-format digital advertising.
CONTINUED
Through our vibrant Instagram presence, fueled by collaborations with influencers, we’ve cultivated a community of over 10k followers even before our product launch, demonstrating the excitement surrounding our brand.
Our collaboration with influential personalities such as Ellen Burton, Karla Kent, Sophie Danvers, Chloe Burke, China Ellis, and many more has taken the skincare world by storm! Throughout our launch phase, over 100 influencers joined hands with us, sharing their bathroom style routines featuring the Smuge product.
From sleek shelfies to captivating mirror selfies, our influencers showcased how seamlessly Smuge integrates into daily skincare rituals. Their posts not only highlighted the effectiveness of our product but also emphasized its eco-conscious approach and the joy it brings to skincare routines.
DIGITAL CAMPAIGN
Our product photography was meticulously captured in-studio to deliver a premium look and feel, ensuring that our product was displayed to customers in the most realistic yet elevated way.
As the anticipation for our brand launch grew, we meticulously crafted a captivating campaign that celebrates the essence of natural beauty and joyous moments. Featuring models who embody our ethos, our campaign at Smuge goes beyond skincare; it’s a celebration of embracing simplicity, sustainability, and the sheer delight of feeling comfortable in your own skin.
Our punchy, snappy campaign was strategically deployed across various channels, ensuring maximum visibility and engagement. From paid social campaigns on Instagram, Facebook, and Snapchat to dynamic digital video ads on YouTube and eye-catching display ads, we left no stone unturned in reaching our audience wherever they may be. Each platform was carefully selected to amplify our message of self-confidence, sustainability, and skincare simplicity, resonating with audiences far and wide.
